Promotional Event

So I'm thinking....

Hire a limo to drive to clubs in London, stopping outside clubs (busy ones, with queues and lots of people hanging around outside)... E.L.F girls approach girls in the queues and tell them about ELF and ask them if they want to come to the limo to see try out the products, have a glass of champagne, have their photo taken (which will then be put on the website - therefore drawing more people into the site) give them a goody bag (containing lip gloss, flyer and E.L.F sweets) and take them back to their friends in the queue.
They will only be gone a short while, as they obviously won't want to lose their place in the queue, or I just approach people before they start to queue............
I think the limo would attract a lot of attention, and would be a really fun way of promoting E.L.F...... playing along the idea of a 'girls night out'....

I've spoken to my client and they are up for it!
I need to arrange it perfectly though so as to get my moneys worth out of the use of the limo, ie. sort out which clubs will be busiest and on which night of the week.

The whole event will be filmed and photographed throughout, and used back on the website.